When you purchase a 2010 pair of K2 freeride skis you receive a Golden Ticket from select retailers that are participating in the program. Entry’s need to be postmarked by December 31st, 2009, so there is an incentive to buy early as there are only 1250 Golden Tickets so your chances of winning are very high as not everyone will send in their Golden Ticket. Official rules are on the back of the Golden Ticket so get your 2010 K2 Skis today from a participating dealer and send in your golden ticket to receive skis for the rest of your life!!! Not a bad deal at all.